The Zero Price Effect: Why “Free” Costs You More Than You Think (2026 Deep Dive)
In a 2007 experiment at MIT, 73% of buyers picked a 15-cent Lindt truffle over a 1-cent Hershey’s Kiss. Then the researchers cut both prices…
In a 2007 experiment at MIT, 73% of buyers picked a 15-cent Lindt truffle over a 1-cent Hershey’s Kiss. Then the researchers cut both prices…