Economist Richard Thaler won the Nobel Prize in 2017 partly for proving something you already feel in your gut: you treat a $20 bill found in your coat pocket very differently than $20 you earned at work.
A 2022 study published in the Journal of Marketing Research found that consumers underestimate their monthly subscription spending by an average of 197% — nearly triple the actual amount.
In a famous 1974 experiment, Kahneman and Tversky spun a rigged wheel that landed on either 10 or 65, then asked participants to estimate the percentage of African countries in the United Nations — and the wheel’s random number shifted answers by an average of 30 points.
Google earns $1 million in net profit roughly every 4 minutes. Read that again.
The average American makes 156 impulse purchases per year, totaling $5,400, according to Slickdeals’ 2023 consumer survey — and a 72-hour wait between adding to cart and checking out can erase about a third of them.
The U.S. household spent an average of $77,280 in 2023, according to the Bureau of Labor Statistics’ Consumer Expenditure Survey — up roughly 26% from…
Your friend just got back from their second international trip this year, and you’re suddenly questioning a savings plan that felt completely fine yesterday. According…
A 2008 study from Carnegie Mellon found that people who watched a sad three-minute film clip went on to spend roughly four times more money…
The Psychology of Money by Morgan Housel is a book that offers insights into the various ways in which our attitudes toward money can influence…