Loss Aversion Budgeting: Why Reframing Your Cuts Doesn’t Work
The most-quoted number in behavioral economics is 2.25. That is the coefficient Amos Tversky and Daniel Kahneman published in 1992 for how much more a…
The most-quoted number in behavioral economics is 2.25. That is the coefficient Amos Tversky and Daniel Kahneman published in 1992 for how much more a…
The USDA publishes four different answers to the same question, and they are $657 a month apart. In May 2026, feeding a reference family of…
A second car that sits in the driveway 340 days a year still costs money on all 365 of them. That is the whole argument…
The same farmer scores worse on cognitive tests before the harvest, when he is poor, than after it, when he is not. That finding —…
Fifty-eight percent of self-employed adults say their income varies from month to month, according to the Federal Reserve’s 2025 Survey of Household Economics and Decisionmaking….
The average Saver’s Credit claimed on U.S. tax returns is $191, according to the Congressional Research Service — even though the credit is worth up…
Hand someone five $1 bills and they’ll spend them. Hand the same person a single $5 bill and there’s a good chance it stays in…
The average American spent $254 a month on impulse purchases in 2025 — roughly $3,045 over the year, according to Capital One Shopping’s consumer research….
A roulette ball lands on black six times in a row, and the table crowds with people betting red — because red is “due.” Swap…
American consumers planned to spend an average of $902 on winter holiday gifts and celebrations in a recent National Retail Federation survey — and yet…