Decoy Effect Pricing: The Bias That Barely Replicates (And Still Costs You Money)
Across 91 separate attempts covering 23 product categories, marketing researchers Sybil Yang and Michael Lynn could only reproduce the decoy effect 11 times. That is…
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The Anchoring Effect: Why the First Price You See Controls What You’ll Pay
In a famous 1974 experiment, Kahneman and Tversky spun a rigged wheel that landed on either 10 or 65, then asked participants to estimate the percentage of African countries in the United Nations — and the wheel’s random number shifted answers by an average of 30 points.
